About Us

Born from the electric pulse of Brooklyn and the unapologetic vision of rap artist Li63rty, The Finest Brand Co. is more than fashion — it’s a Lifestyle.

Our debut collection drops this fall, fueled by the energy of Li63rty’s highly anticipated album Divine Times. Every piece is crafted to inspire you to live uninterrupted . To embrace the art of being unapologetically you, and to carry the essence of depth, grace, and self-discovery wherever life takes you.

The Finest isn’t just about making a statement; it’s about embodying a lifestyle — one that celebrates uniqueness, curiosity, and the relentless pursuit of your truth. This is streetwear with a heartbeat. A collection with a story. A brand built for those who move with purpose.

Welcome to The Finest. Wear your moment. Live uninterrupted.